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Role:
Senior Designer: brainstorm w/execs. Profile Market. Branding/logo identity. Present design options. Supply mockups for focus groups. Stylize inner cover (tech requirements). CD silkscreen design. Pre-press prep 4-color.
Objective:
Client needed 4-color CD-ROM packaging that resulted in the highest number of the broad demographic opening and responding on-line to promotional offers and giveaways. Company branding.
Results:
I Created fresh, clean, direct packaging to spark the interest of broad demographic while showcasing the largest amount of promos on the extertior packaging to increase online response/purchase.
Category:
Direct Mail
Package Design